Many companies talk about their great culture when trying to lure new employees, and “great culture” has become synonymous with foosball tables, subsidized lunches and lots of parties.

Yet parties, picnics and perq’s are never what truly engages employees over the long-term. New research by TINYpulse, a startup employee survey company, confirms this fact. They found a weak correlation (.35) between company culture and employee happiness, and a surprisingly stronger correlation (.93) between happiness and transparency.

Click here to read my complete article on Forbes.com.

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