We’ve all heard about the value of writing thank you notes to our employees (Doug Conant being a role model having sent 30,000 handwritten notes to employees while he was CEO of Campbell Soup Company). I’ve written previously about the US Marine Corps’ tradition of including family members in promotion ceremonies.

But should you write notes to your employees’ parents—or even call them on the phone?

Reaching out to your employees’ parents is precisely what PepsiCo CEO, Indra Nooyi, thinks you should do. Normally an idea like this would be easy to dismiss, but when it’s offered by the executive named by Forbes as one of the ten most powerful women on the planet, we should probably take note.

Click here to continue reading full article on Forbes.com.

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Check out Kevin Kruse’s new book, Employee Engagement 2.0, and discover how leaders turn apathetic groups into emotionally committed teams.

Kevin Kruse is a NY Times bestselling author and serial entrepreneur. For insider tips and exclusive content, join his newsletter at kevinkruse.com.