Everybody wants to sell more stuff—especially in this economy. It’s not complicated–you only have two options:

1) Sell new stuff to existing customers

2) Sell existing stuff to new customers

So you have to make a choice. Do you want to find new people to buy what you have, or do you want to make new stuff to sell to your current customers?

Taking it a step further, if you want to launch new products/services think about:

• What would compliment your existing products/services?
• What is the next generation of your product/service?
• Think about where your current product fits into your customers total value chain; what else do they buy that comes before or after your product?
• What else do your customers buy?

If you want to find new customers for your current products/services consider:

• What new channels can you sell through?
• Should you add an online store if you’re only off-line?
• Should you add new distributors?
• Should you expand geographically?
• Should you expand into related/contingent industries?

So which of the two ways are you going to grow?

– Kevin

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Kevin Kruse is a NY Times bestselling author and keynote speaker. Get more success and tips from his newsletter at kevinkruse.com and check out keynote video clips. His new book, Employee Engagement 2.0, teaches managers how to turn apathetic groups into emotionally committed teams.