We know that—all else being equal—people would rather work for a purpose than a paycheck. The power of “why” is strong. Yet we also know that without profit, organizations will not last. Robert Reiss in his article, “How to Become a Transformative CEO“, suggests that we are now in a fourth phase of business. He writes:
In the 1920s at General Motors Alfred Sloan introduced the corporation; in the 1950s Peter Drucker codified the practice of management, in the 1980s Japanese business brought quality and teams; and today the next phase of enterprise has emerged, transformative organizations, those that combine higher purpose and profit.
He goes on to offer a very compelling definition of a “transformative CEO” as someone who “creates new value that reinvigorates a company, reinvents an industry or reboots society.”
I hope he’s right. Here’s to the 4th phase of business and to profit with purpose.
Check out Kevin Kruse’s new book, Employee Engagement 2.0, and discover how leaders turn apathetic groups into emotionally committed teams.
Kevin Kruse is a NY Times bestselling author and serial entrepreneur. For insider tips and exclusive content, join his newsletter at kevinkruse.com.