Massive Employee Engagement at SAS

By Kevin on February 23, 2011 in Uncategorized

Would you like an employee turnover rate one tenth of your competition? Would you like to save $80 million a year on talent related costs? Turns out that’s exactly what SAS, the world’s largest privately held software company has achieved.

A recent Bloomberg Businessweek article lists the perks that go along with a 2.6% turnover rate (compared to 22 percent typical turnover in a software company. They include: glass atrium communal meeting spaces, basketball and tennis courts, pool tables, a 66,000 square foot fitness center, salon, massages, car detailing, etc.

But is it really the perks that lead to emotional commitment, or more likely, are they just part of a package from a company that makes employee engagement their #1 priority? Dr Jim Goodnight, the CEO of SAS Institute Inc. explains, “You can pay head – hunters to replace the overworked, overstressed employees that leave your company every year, or you can invest that money in keeping your employees happy and productive.”


Kevin Kruse is a NY Times bestselling author and keynote speaker. Get more success and tips from his newsletter at and check out keynote video clips. His new book, Employee Engagement 2.0, teaches managers how to turn apathetic groups into emotionally committed teams.

About the Author

KevinView all posts by Kevin

Copyright ©2024 Kevin Kruse · All Rights Reserved