Five Things CEO’s Do

By Kevin on September 2, 2010 in Strategy

If you’re the CEO, business unit leader, or department head this is what you should be doing:

1) Set the goal

2) Design the strategy to reach the goal

3) Operationalize the strategy; make a plan (e.g., break it down, make it measurable)

4) Staff the plan (e.g., hire, fire, promote or regroup)

5) Align the culture to the plan (e.g., communicate, measure, reward)

Rinse and repeat.

– Kevin


Kevin Kruse is a NY Times bestselling author and keynote speaker. Get more success and tips from his newsletter at and check out keynote video clips. His new book, Employee Engagement 2.0, teaches managers how to turn apathetic groups into emotionally committed teams.

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