• Leaders Write Thank You Notes

    By Kevin on December 12, 2010 in Success
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    Notice in the title I said write thank you notes (not “send”) as in hand-write on stationary. Many, many leaders like Tom Peters, Jack Welch and Harvey Mackay frequently speak of the power of saying thanks, the old fashioned way—and it has worked miracles for me as well. In...

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  • 6 Steps to Becoming a Trust Agent

    By Kevin on December 3, 2010 in Marketing, Success
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    I recently picked up and re-read Trust Agents by Chris Brogan and Julien Smith. I read it when it first came out in 2009, but its importance has only grown in the last year. It’s funny because when Trust Agents came out I was just embarking on my own...

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  • How to Keep the Account When There Is a Changing of the Guard (or, Success Is Easy #1)

    By Kevin on December 2, 2010 in Sales, Success
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    A friend of mine recently took over as the CEO of a small business, which has millions of dollars in deposits with their bank. He told me that he has been on the job for three months, and nobody from the bank had ever contacted him to introduce themselves,...

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  • Every Startup Needs a Sales Lizard

    By Kevin on December 1, 2010 in Angel Investors, Sales, Success, Talent
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    The cofounders of an internet startup were pitching me for angel money recently. Typical story…about a year old, burned through their first $3 million dollars. No revenue, out of cash, and looking for $3 million more. I noticed they had several competitors, many which seemed to be generating more...

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  • Be Accessible

    By Kevin on November 29, 2010 in Marketing, Success
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    I wrote in a previous post about how one venture capitalist, David Aronoff, invites strangers to meet with him on certain days. Similarly, I was blown away the day before Thanksgiving when marketing guru, Jim Kukral, sent out a blast email inviting people to call him and ask him...

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  • How to Get Employee Committment, Buy-in and Passion

    By Kevin on November 24, 2010 in HCM, HR, People
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    I just wrapped final edits and did jacket approval for my new book, co-authored by Kenexa’s Rudy Karsan.We: How to Increase Performance and Profits Through Full Engagement (Wiley, January 2011) describes our new era where work and life are blended as opposed to balanced, entitlements are a thing of...

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  • 3+1 Secrets to Success from Amazon’s Jeff Bezos

    By Kevin on November 16, 2010 in Success
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    I recently rediscovered this great video from Amazon founder Jeff Bezos. In less than 8 minutes he reminisces about his launch out of his kitchen, and their first big mistake that actually let customers order a negative quantity of books to get credits to their account (ouch!), and offers...

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  • What Happens Before The Game Winning Shot

    By Kevin on November 15, 2010 in Success, Talent
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    This one-minute Michael Jordan commercial does a good job showing all the things that happened before his game winning shots. Including brutal workouts (freeze video at 6 second mark to see military press, leg curls, bent rows, dead lifts, tricep extensions, jump cats, push ups, squats), gym work, planning,...

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  • By Kevin on October 2, 2010 in Marketing
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    The philosophy behind much advertising is based on the old observation that every man is really two men–the man he is and the man he wants to be. –William Feather

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  • How to Land a Major Publisher (or Sell Your Toughest Prospect)

    By Kevin on September 13, 2010 in For Writers, Sales
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    It seems like everyone has the dream of writing a book someday and I’m often asked how to get a book accepted by a major publisher. Penny Sansevieri recently wrote a spot-on post for aspiring authors, How to Get a New York Publisher. Key points: 83% of Americans want...

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