Bad Quicken, Bad

By Kevin on August 26, 2008 in Uncategorized

Today 11am: I discovered that, in order to track my investments a certain way, I needed to purchase an “unlock code” from Intuit to upgrade to a beefier version of Quicken. $70 and 2 minutes later I was done.

Today 1pm: I read the back page of Fast Company magazine; it’s a whimsical “break up” letter to Quicken, complaining of Intuit’s non-stop efforts to force annual upgrades and their practice of killing support for older versions.

Today 3pm: I get an email from Quicken saying I can save $20 by immediately upgrading to the 2009 version of Quicken. I’m not making this up! Apparently the 09 version is out in about 2 weeks, and instead of them comping me the new version they try to sell it to me 4 hours after they take $70 bucks for the old version.

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People often experience buyer’s remorse in the immediate aftermath of a purchase. Do everything you can to smooth the adoption process and reward continuity.


Kevin Kruse is a NY Times bestselling author and keynote speaker. Get more success and tips from his newsletter at and check out keynote video clips. His new book, Employee Engagement 2.0, teaches managers how to turn apathetic groups into emotionally committed teams.

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