10 Rules for Growth Firms from Jim Collins

By Kevin on June 1, 2012 in Success

Verne Harnish, a long-time friend and one of the only business guru’s I follow, passed along these 10 Rules from Jim Collins, the author of Good to Great.

  1. Change “what” questions to “who” questions
  2. Double your question to statement ratio
  3. Embrace the “Stockdale Paradox” – keep getting up when knocked down
  4. Discover your personal “hedgehog” – what are you both passionate about and best at
  5. Be clear your Core Values, Purpose, and BHAG
  6. Establish a 20 Mile March
  7. Create a “Stop Doing” list
  8. Turn-off electronic gadgets one day every two weeks
  9. Focus on getting a huge return on your next “luck event.”
  10. Strive to be useful (would the world miss you if you/your company was gone?)

Check out Verne’s website with a ton of free resources for entrepreneurs.


Kevin Kruse is a NY Times bestselling author and keynote speaker. Get more success and tips from his newsletter at kevinkruse.com and check out keynote video clips. His new book, Employee Engagement 2.0, teaches managers how to turn apathetic groups into emotionally committed teams.

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