Five Things CEO’s Do
September 2, 2010 3 CommentsIf you’re the CEO, business unit leader, or department head this is what you should be doing:
1) Set the goal
2) Design the strategy to reach the goal
3) Operationalize the strategy; make a plan (e.g., break it down, make it measurable)
4) Staff the plan (e.g., hire, fire, promote or regroup)
5) Align the culture to the plan (e.g., communicate, measure, reward)
Rinse and repeat.
- Kevin
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3 Outstanding Responses to "Five Things CEO’s Do"
Tony DaSilva on September 2, 2010 at 1:16 pm | Permalink
So that’s it? One way, top-down, communication from an all seeing, omniscient patriarch? What about iteratively soliciting feedback from at least one, and preferably more, layer below and reshaping your grand plan/strategy/tactics with that feedback before sincerely asking for commitments from those below who will have to get it done?
Kevin on September 2, 2010 at 2:58 pm | Permalink
Tony, yep that’s it.
Just kidding. You are of course correct it’s a team, iterative effort. I had just left that implied. CEO should no more be the only person thinking and refining the strategy than she should be the only person recruiting the talent. Those five things are sort of like me saying you need to go through these five cities as you drive from Atlanta to Boston, and I left out the part about needing a car, gas, money etc.
Speaking of money, I should have added a 6th thing they should do: watch cash. (And yes they can do that with their CFO, their CFO’s team, their outside accountants, etc.)
- Kevin
Tony DaSilva on September 3, 2010 at 2:07 pm | Permalink
Oops, I forgot. The rest is just details. Err, is it that the devil’s in the details? Or is it what Einstein said: “God is in the details”? I’m sooooooo confused :^)
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