Kevin Kruse Blog

A new CEO was hired to take over a struggling company. The CEO who was stepping down met with him privately and presented him with three numbered envelopes. “Open these if you run into serious trouble,” he said.

Well, three months later sales and profits were still way down and the …

“No one wants to be average. But everyone wants to be normal.”– Roy Williams, The Wizard of Ads

One morning I ran into a colleague in the cafeteria as we were both getting our first cup of coffee. “Morning, Kevin. How’s it going,” Saskia asked.

“Great! In fact, it might be the best day of my life,” I replied.

“Really?! Why?” She seemed surprised.

“Oh, I didn’t say it is the …