Kevin Kruse Blog

This week’s edition of Bloomberg Businessweek has an article about magazine publisher, Richard Beckman, and his efforts to revitalize The Hollywood Reporter, Adweek and other media properties. I read with interest and some amusement how Beckman says he invented the term “B-to-I”. Most are familiar with the term B-to-B …

A friend of a friend recently started his new job as company President. On his first day he sat down with his boss, the CEO.

“One thing we should do right away is decide roles and responsibilities,” the new President began. “What is it that I do and what is it …

If you’re the CEO, business unit leader, or department head this is what you should be doing:

1) Set the goal

2) Design the strategy to reach the goal

3) Operationalize the strategy; make a plan (e.g., break it down, make it measurable)

4) Staff the plan (e.g., hire, fire, promote or regroup)

5) Align …

Many people believe that mergers and acquisitions rarely work. In fact, Wharton Professor Robert Holthausen claims that hundreds of studies prove that mergers and acquisitions fail from 50-80% of the time.

Google would be surprised to hear that. See this cool graphic that shows how they’ve acquired 78 companies in …