Kevin Kruse Blog

In our book We, Rudy Karsan and I suggest that Recognition is one of the three major drivers of employee engagement (Growth and Trust being the other two). Now, the Society for Human Resource Management (SHRM) has released a new survey on employee engagement and recognition, based on …

For most of human existence, pay has been tied directly to output. We consumed what we hunted, later we bartered our crops and livestock, and still later we would swap services we performed for lodging or meals. Even after the invention of money we received it for the goods we …

Every business today is desperately trying to figure out marketing 2.0, in other words grassroots marketing, buzz marketing, viral marketing, etc. Too often I see spray and pray campaigns that encourage you to “Like” a facebook page or sign-up for a newsletter or to enter a contest with the remote …

I’ve been doing a lot of webinars to promote my book, We, and I’ve learned that doing them successfully isn’t as easy it looks. Fortunately, I’m a quick learner and recently some real pro’s have shared tips including:

• Add a Twitter hashtag and a “Tweet this” message right on the …
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This week’s edition of Bloomberg Businessweek has an article about magazine publisher, Richard Beckman, and his efforts to revitalize The Hollywood Reporter, Adweek and other media properties. I read with interest and some amusement how Beckman says he invented the term “B-to-I”. Most are familiar with the term B-to-B …

In a special initiative called Project Oxygen, Google unleashed its famed statisticians to analyze 10,000 observations about managers, across more than 100 variables, to find out how to build the perfect boss. Their resulting manifesto identifies 8 qualities, presented in order of importance:

1. Be a good coach

Provide specific, constructive feedback, …

Major General Ronald Bailey of the United States Marine Corps, one of the highest ranking African American officers in the military, spoke on leadership in an interview with The Root. He spoke of his ABC’s of leadership, which stand …

This is a guest post from John Chancellor and his Teach the Soul blog.

Without a purpose, nothing should be done.
Marcus Aurelius
121 – 180

My work involves helping people achieve their goals. I want to share an exercise I sometimes use with the people I coach: I simply ask them …

I’ve been on a bit of a publicity death march lately with the launch of We, so with some irony I’m late in getting to read and review Jim Kukral‘s Attention: How to Use Attention-Getting Online Marketing to Increase …

Would you like an employee turnover rate one tenth of your competition? Would you like to save $80 million a year on talent related costs? Turns out that’s exactly what SAS, the world’s largest privately held software company has achieved.

A recent Bloomberg Businessweek article lists the perks that go …

I truly can’t thank all of you enough. My book “We” just hit #7 on the New York Times best seller list, #2 on the USA Today best seller list, and #3 on the Wall Street Journal list. It was an emotional roller coaster leading up to the big news…

My …

Having started and sold some fast growing businesses in my past, I’m sometimes asked what my  “secret” is. I usually say it’s 90% attributable to hiring great talent, but the second secret would be a content marketing strategy. As in, don’t think …

Why are so many people holding more than one job these days (from CEOs to professional athletes to regular people)?

Income — Perhaps the biggest benefit, of course, is that it can increase your income.

Variety — Second jobs often don’t pay much, but they enable the worker to learn new skills, …

A strong workforce trend is the shift to holding more than just one job. And it’s not just people in lower income brackets who are juggling multiple jobs.

CEOs and senior executives of large companies frequently also hold paid director positions with other companies, not to mention …

You can be very successful in a profession but that doesn’t necessarily mean you will find it fulfilling and engaging. Many of us end up in careers not suited for us. Many follow in the footsteps of their same-sex parent, becoming a doctor, lawyer, or other …